Most software companies pick a lane. You're either B2B or consumer. Enterprise or prosumer. You build Mailchimp or you build Mint. Never both.
We're building both. And the reason is simpler than it sounds.
The economics changed
Building a SaaS product used to require a team of 10–50 people: engineers, designers, PMs, QA, DevOps, support. That's $1–5M/year in payroll before you've sold anything. At that cost, you have to pick one market and go deep.
AI changed the math. We ship a new product every week with two people and a fleet of AI agents. Our cost to build and maintain a product is a fraction of what incumbents spend. That means we can afford to build across categories that would be economically insane for a traditional company.
So when we needed a household management tool, we built Dwellsmith. When we wanted a personal finance companion, we built Tiller. Not because they share data with our business tools — they don't — but because the same architecture and the same team can build them at the same quality and speed.
Different products, same principles
Our business tools — LinkSmith, YourSiteIsDown, Outpost, Groupthink — share one database. Your contacts, events, and activity flow between them because the data was never separated. That's the one-account platform thesis.
Our personal tools are built with the same philosophy but keep your data separate. Your household maintenance schedule has nothing to do with your email campaigns, and we don't pretend otherwise.
What they share:
- One account. One login, one place to manage billing. Less password fatigue.
- Same design language. Clean, fast, no bloat. If you like how one First Party product feels, you'll feel at home in the others.
- Same cost structure. Because we build with AI, we can charge less than the incumbents in every category we enter — business or consumer.
- Same team that gives a damn. Small team, opinionated products, fast iteration.
What they don't share: your data. Business is business. Personal is personal.
Why this matters
The incumbents aren't just overpriced in one category. Bitly charges too much for links. Pingdom charges too much for uptime. And on the consumer side, Mint got killed, budgeting apps are ad-ridden nightmares, and household management barely exists as a category.
The pattern is the same everywhere: bloated teams → high overhead → high prices → mediocre products that coast on switching costs.
AI-native economics break that pattern across the board. We don't have to pick one market to disrupt. We can build the link shortener and the household app and the uptime monitor — each one better and cheaper than the incumbent — because our cost to build is 10–100x lower.
The portfolio effect
There's a compounding benefit to building across categories. Each product we ship:
- Adds to our email list and content surface
- Gives us another distribution channel for cross-promotion
- Teaches us something about a new market
- Proves the architecture scales to one more domain
A customer who finds us through Dwellsmith might discover LinkSmith for their side business. Someone who uses YourSiteIsDown for work might try Tiller for their personal finances. The products don't share data, but they share trust.
What we're not
We're not a super-app. We're not trying to be WeChat or cram everything into one interface. Each product is its own app, optimized for its own use case. Dwellsmith looks like a household app. LinkSmith looks like a link shortener. GitHappy looks like a git client.
We're a small team that ships fast, charges fair prices, and doesn't see any reason to limit ourselves to one corner of the market.
First Party builds tools for work and life. See what we're shipping →