There's a line in software economics that only moves in one direction — up.
Below the line, software is inventory. Not an asset. Anyone can vibe-code an HRMS in a weekend, a link shortener in an afternoon, a CRM over lunch. The flex of "look what I built" is also the confession — if it took you a weekend, it'll take your competitor a weekend too.
Most SaaS is already below the line. You can't charge rent on something anyone can manufacture on demand. The subscription model worked when building software was expensive and risky. That era is over.
We know this. We're not pretending otherwise.
We give the inventory away for free and build value in what's still genuinely hard: trust, composition, and data sovereignty.
Design principles
Everything is tiny. Single-purpose, lightweight, free. Each tool does one job and does it well. Nothing is a monolith.
Choose your own adventure. You compose your own operating system from the pieces you want. Add or remove any tool at any time. No lock-in to a bundle — the connection comes from the data layer underneath, not a sales contract on top.
Composable by default. Every tool ships with three interfaces: an API (first-class, not an afterthought), an MCP server (so AI agents can use it natively), and a human UI (lightweight, opinionated). Three surfaces, one tool.
Agent-native. Everything is designed to be used by AI agents as much as by humans. The MCP interface isn't a bolt-on — it's a primary surface. An agent should be able to spin up a performance review cycle, file a time-off request, or pull an analytics report without a human touching a UI.
The product is the graph. Individual tools are entry points. The real product is the connected data underneath — people, projects, customers, documents, decisions — that gets richer with every tool you add.
The trust brand
In a world where anyone can build a tool, the open question is: can I trust this?
Can I trust this random MCP server with my data? Can I trust this ChatGPT plugin isn't leaking my company's HR info? Can I trust this repo is maintained and not abandoned next month?
Trust is the new scarcity. Not the software — anyone can build the software. The question is whether you'd bet your company's data on it.
The name "First Party" is the promise. Your data stays first-party. Consistent quality bar across every tool. Clear privacy posture. Maintained, updated, transparent. Not abandonware. Not a weekend project someone forgot about.
Anyone can build a tiny tool. Not everyone can build a trusted portfolio of hundreds of tiny tools that work together. Trust plus composition is something a solo vibe-coder can't replicate.
How it works
Pick the tools you need. Each one works completely standalone — you don't have to buy a bundle or commit to a platform. Use one tool or use twenty.
When you connect multiple tools, they share a data layer underneath. Your employee directory feeds into your performance reviews. Your project tracker knows who's on your team. Your analytics dashboard pulls from everything. The graph gets richer with every tool you add.
This works for humans and AI agents equally. Your team uses the UI. Your AI agent uses the MCP server or API. Same data, same permissions, same results. Add a tool, remove a tool — the data layer adapts.
Revenue model
Every tool is free to use. Free isn't a trial period and it isn't a bait-and-switch. The tools are inventory — we price them accordingly.
We make money on what's still genuinely hard: helping you move your data to your own infrastructure. On-prem deployment, private cloud, self-hosted with managed updates, data migration, compliance packaging — SOC 2, HIPAA, GDPR readiness.
This aligns perfectly with the brand. "First Party" means your data is yours. For some users, cloud-hosted is fine. For enterprises, regulated industries, and privacy-conscious teams, the answer is their own infrastructure. We help them get there.
The portfolio
The portfolio today includes tools for meetings, uptime monitoring, link management, email automation, household management, startup data, and more. Each one is a proof of the pattern: tiny, free, composable, agent-native.
But the portfolio is the beginning, not the end. The vision is hundreds of tools — eventually thousands — each scoped to a single job. Performance reviews. Time-off tracking. Onboarding. Compensation. Document management. Project tracking. Analytics. Every tool a solo entry point into the connected graph.
We build some. We acquire some. The architecture is the same either way.
We don't ask you to come to us. We go where you already are.
Every tool is available standalone at its own URL. But it's also available as a Claude artifact, a ChatGPT plugin, a Slack app, an MCP server you can wire into any agent. The standalone UI is just one surface — maybe not even the primary one.
If you're running your business through Claude or ChatGPT, your HR module and project tracker and analytics dashboard should be right there. The tool goes to the user, not the other way around.
This changes distribution economics entirely. No need to convince anyone to visit a new URL. Discovery happens inside platforms with existing traffic. Each plugin is a tiny wedge into the data layer. Agent-native design means this distribution is natural, not forced.