Optimize Your Ideal Customer Journey

Customizable funnel reports help you analyze and optimize your ideal customer journey from first visit through to lead, opportunity, and won deal.

Your Website Data

Homepage Viewed

100% Started

Form Viewed

32% of Previous Step

Lead Created

15% of Previous Step

Opportunity Created

11% of Previous Step

Most Potential Improvement

Opportunity Won

74% of Previous Step

Measure the effectiveness of your ideal customer journey

Create a definition of your most common customer journeys in a few clicks, then report on the performance in any time period.

Define funnels with an unlimited number of steps

Customize the step name and order

See completion and abandon rates, as well as the average time between each step

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Inspect the performance of each step in your funnel

Segment a single step of your customer journey into cohorts of source, medium, campaign, or anything else.

Segment by source, medium, browser, or any custom data

Measure exact participation breakdowns

Learn exactly where to spend more time and budget to improve conversion rates

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See exactly which steps to improve

Firstparty shows the efficiency of each step in the funnel so you can see exactly where to focus and improve.

Learn where customers are dropping off and where to focus your efforts

See how individual steps in the funnel are performing

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Full Service

We'll Help You Discover New Journeys with Big Potential

Firstparty will work with you to discover the customer journeys that may have low or no volume, but high potential. We'll analyze your web traffic and show you new funnels that show potential for conversions and may just need a small amount of love to improve.

Get Started by Meeting our Founders

Measuring the customer journey is still in beta. We'd love to help you get started with a personalized tour and setup of Firstparty. Fill out the form and select a time to meet with one of our founders.