Free Web Analytics for
Marketers & Developers
Collect data from all customer interactions and see a complete picture of the customer journey.
Enterprise-grade Marketing Analytics.
No cost for your first 10 million monthly events.
Firstparty Analytics was built to help you understand your customers and improve your marketing without breaking your budget.
Collect from CRM
Collect any data from Salesforce in a few clicks
Custom Domains
Connect your domain to Firstparty with a quick DNS change
Refine with Filters
Reduce analyzed Events in any report to only those that match your criteria
Unlimited Retention
We'll never delete your historical data, and you can export it at any time
Custom Reports
Build any Report you like, including timeseries, funnels, and more
Graphs & KPIs
Analyze data visually, and highlight your most important metrics
Multiple Sources
Collect data fron an unlimited number of websites, databases, and integrations
Export to Warehouse
Send your analytics data to your own data warehouse for further analysis
Infinite Infrastructure
Firstparty is built to scale to any volume of data, and is always improving
Never Shared
Your data is never shared with third parties
Unlimited Users
Invite as many users as you need to your account
Full API
All of Firstparty is available via API, including retrieving your data
Get Technical
Designed for Marketers
and Developers
Firstparty makes it easy to collect data from your website, warehouse, CRM, app, and more.
Collect Events From Your Website
Get a detailed understanding of what people are doing when they engage with your product and marketing.
Read about Events in the Docsfirstparty.track('Page Viewed');
firstparty.track('Form Completed', {form_name: 'signup',email: 'stevie@rosebudmotels.com',});POST /events/v1/track HTTP/1.1Content-Type:Authorization: Bearer asdlkfjsadlfkjasdfAccept:application/jsonHost: app.firstpartyhq.com
{"event": "Page Viewed","write_key": "z3cxMqzDJW5eaF8q","profile_id": "PR123456789012345678901234567890"}Collect Events From Your Server
Firstparty REST API makes it easy to collect server side events for product analytics. Includes automatic session stitching.
REST API DocsCollect Events From Your Database and CRM
Firstparty creates an Event for every row of data your database or CRM query returns. Connect directly to your Warehouse or Salesforce in just a few clicks.
Read about Sources in the DocsSELECTcontacts.email,
contacts.facebook_click_id,
opportunities.valueFROMcontactsJOINopportunitiesONopportunities.account_id = contacts.account_idFirstparty is built API-first, and with the ability to write custom code and queries there's no limit to what your team can build to better serve your customers.
Get Started for FreeSee All of Your Traffic (and Conversions!)
Firstparty avoids most browser restrictions and ad blockers, so you can collect all of the data you need to make great marketing decisions
See all of your traffic
Import Conversions from Salesforce & more
Avoid ad blockers
Supports all browsers
Understand the Customer Journey
Funnels let you analyze the paths your customers travel before converting. Firstparty makes it easy to build and analyze funnels, and even lets you build custom funnels.
44,931
Homepage Viewed
100% Started
14,378
Form Viewed
32% of Previous Step
2,156
Lead Created
15% of Previous Step
93
Opportunity Created
11% of Previous Step
Most Potential Improvement
69
Opportunity Won
74% of Previous Step
Keep Customer Browsing History Private
Firstparty keeps cookies on your domain, so your customers are never tracked once they leave your site.
Safer (first-party) cookies
By restricting cookies to your domain and never sharing them with a third-party, your website visitors can't be tracked across the internet with Firstparty data.
We Never Share Data
Firstparty will never share your data with anyone but who you tell us to. Want to run completely isolated from third-party marketing systems? No problem.
Your first 10 million monthly events are free.
Attribution is free while in beta. No contract or credit card required to get started.
Collect 10,000,000 Events / month. (We'll get in touch if you exceed that)
Your Data is Never Shared
Unlimited Data Sources & Warehouses
Unlimited Reporting
Unlimited Users & Access
No Credit Card Needed
Grow Your Data
Collect an Unlimited number of Events
Contract, SLA, and Service Agreement
Everything from your Free Account