Increase campaign conversions

Know every channel, source, pageview, click, and event that resulted in a purchase, signup, or closed-won deal. Identify exactly which marketing efforts result in not only captured emails, but also connected phone calls, pipeline generation, and revenue.

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Get Started with a Workflow

Workflows guide you through configuring multiple Firstparty components to help achieve an objective, and can help you solve marketing problems like analytics, attribution, and audience creation in just a few clicks.

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Workflow - 4 Steps

Send Conversions to Facebook Ads from Redshift Warehouse Data


Optimize your Facebook Ads for customer interactions that happen outside of the browser.

Firstparty will query your Redshift Warehouse, create an Event for every row of data returned by your query, and send each Event to Facebook Ads so you can configure a Facebook Ads Campaign to optimize for that specific conversion.

This Recipe will guide you through connecting to your Warehouse and Facebook Ads, providing a query that returns rows of data that will become Events, and configuring a Rule that will send those Events to Facebook Ads as a conversion event.


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...

Optimize campaigns for the business objectives you actually care about

See the exact web pages that an individual viewed prior to becoming an opportunity. See which digital channels or sources resulted in the most closed-won deals. Measure the total pipeline return of a specific tagged ad campaign. Look at the aggregate, or the specific - down to each individual record and interaction.

Collect Offline Data

Import first-party data from your existing warehouse, and augment that with Firstparty's Analytics solution

Send Offline Conversions to Ad Networks & Beyond

Automatically send offline conversions like CRM Opportunities, Subscription Renewals, and server-side activities to Meta Ads as conversion events

Optimize Campaigns for High-Value Conversions

Use the high-quality data sent to your ad network from Firstparty to optimize your campaigns for the conversion goal you actually care about.

Analytics

Measure Attributed Conversions with Firstparty Analytics

Firstparty collects, processes, stores, and lets you query web analytics data in realtime. All data can be stored on your infrastructure, and everything can be served from your domain.

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Increase Conversions

Connect the dots between web analytics and the CRM

Firstparty ingests data from the CRM, including leads, contacts, opportunities, or any other object, and makes them available to do everything from triggering conversions to querying in analytics. Match any CRM object with known profiles in the Firstparty CDP based on just about any match key you can think of.

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SELECT
contacts.email,
contacts.facebook_click_id,
opportunities.value

FROM
contacts

JOIN
opportunities
ON
opportunities.account_id = contacts.account_id
Increase Conversions

Turn Database Queries Into Facebook Ads Conversions

Firstparty will create an Event for every row of data your query returns from your warehouse. These Events can be used to trigger a Conversion of your choice in Facebook Ads, which may be set as a conversion goal in any Campaign or Ad Set.

Measure Campaign Effectiveness

Know every interaction that resulted in a won Opportunity

See the exact web pages that an individual viewed prior to becoming an opportunity. See which digital channels or sources resulted in the most closed-won deals. Measure the total pipeline return of a specific tagged ad campaign. Look at the aggregate, or the specific - down to each individual record and interaction.

Collect 10 Million Events For Free Every Month 🍺

No contract or credit card required to get started.

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Free

Collect 10,000,000 Events / month

Your Data is Never Shared

Unlimited Data Sources & Warehouses

Unlimited Reporting

Unlimited Users & Access

No Credit Card Required to Start

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Grow Your Data

Enterprise

Collect up to Unlimited Events

Contract, SLA, and Service Agreement

Everything from your Free Account

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