Increase campaign conversions
Know every channel, source, pageview, click, and event that resulted in a purchase, signup, or closed-won deal. Identify exactly which marketing efforts result in not only captured emails, but also connected phone calls, pipeline generation, and revenue.
Get Started with a Workflow
Workflows guide you through configuring multiple Firstparty components to help achieve an objective, and can help you solve marketing problems like analytics, attribution, and audience creation in just a few clicks.
Explore All WorkflowsWorkflow - 4 Steps
Send Conversions to Facebook Ads from Redshift Warehouse Data
Optimize your Facebook Ads for customer interactions that happen outside of the browser.
Firstparty will query your Redshift Warehouse, create an Event for every row of data returned by your query, and send each Event to Facebook Ads so you can configure a Facebook Ads Campaign to optimize for that specific conversion.
This Recipe will guide you through connecting to your Warehouse and Facebook Ads, providing a query that returns rows of data that will become Events, and configuring a Rule that will send those Events to Facebook Ads as a conversion event.
Optimize campaigns for the business objectives you actually care about
Collect Offline Data
Import first-party data from your existing warehouse, and augment that with Firstparty's Analytics solution
Send Offline Conversions to Ad Networks & Beyond
Automatically send offline conversions like CRM Opportunities, Subscription Renewals, and server-side activities to Meta Ads as conversion events
Optimize Campaigns for High-Value Conversions
Use the high-quality data sent to your ad network from Firstparty to optimize your campaigns for the conversion goal you actually care about.
Analytics
Measure Attributed Conversions with Firstparty Analytics
Firstparty collects, processes, stores, and lets you query web analytics data in realtime. All data can be stored on your infrastructure, and everything can be served from your domain.
Explore Analytics
Increase Conversions
Connect the dots between web analytics and the CRM
Firstparty ingests data from the CRM, including leads, contacts, opportunities, or any other object, and makes them available to do everything from triggering conversions to querying in analytics. Match any CRM object with known profiles in the Firstparty CDP based on just about any match key you can think of.
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SELECTcontacts.email,
contacts.facebook_click_id,
opportunities.value
FROMcontacts
JOINopportunitiesONopportunities.account_id = contacts.account_idIncrease Conversions
Turn Database Queries Into Facebook Ads Conversions
Firstparty will create an Event for every row of data your query returns from your warehouse. These Events can be used to trigger a Conversion of your choice in Facebook Ads, which may be set as a conversion goal in any Campaign or Ad Set.
Measure Campaign Effectiveness
Know every interaction that resulted in a won Opportunity
See the exact web pages that an individual viewed prior to becoming an opportunity. See which digital channels or sources resulted in the most closed-won deals. Measure the total pipeline return of a specific tagged ad campaign. Look at the aggregate, or the specific - down to each individual record and interaction.
Collect 10 Million Events For Free Every Month 🍺
No contract or credit card required to get started.
Collect 10,000,000 Events / month
Your Data is Never Shared
Unlimited Sources & Warehouses
Unlimited Audiences & Segments
Unlimited Users & Access
No Credit Card Required to Start
Grow Your Data
Collect up to Unlimited Events
Contract, SLA, and Service Agreement
Everything from your Free Account