Data-driven Attribution You Can Trust
Firstparty uses your marketing analytics data to generate multi-touch, data-driven attribution reports in seconds.
Your Current Attribution Process is Old and Busted
Stop relying on inaccurate last-touch attribution and biased, human-defined models
Firstparty collects all of the customer journeys of interactions with your business, then runs millions of simulated changes on each journey. We use these simulations to decide how each interaction contributed to each conversion, and to understand what would happen if a certain interaction was removed.
Identify the Customer Interactions Required to Win
Firstparty's features are designed to help you implement the correct plan to convert an audience to revenue.
Attribute success and understand removal effects
Firstparty can determine the effects of completely removing a touchpoint, which may actually remove more conversions than were initially attributed to that touchpoint’s interactions.
Optimize Any Conversion
Report on interactions contributing to any conversion
Attribute Success to Channels or Content
Analyze the value of each source/medium combination, or the value contributed by each page on your website.
Channels or Content
Analyze source / medium or individual website pages
Path Explorer
Visualize each path taken by each customer
Generate New Reports in Minutes, not Quarters
Change the date range or filter your data and get a new report immediately. Firstparty can calculate attribution in seconds, freeing up your data and intelligence team to work on the really hard problems.
Get Answers, Fast
Change a Report's options and refresh in seconds
Attribute Success Over Time
Standard reports for the month, quarter, and year to date are always available. You can also set custom timeframes for analysis, making it easy to measure campaign effectiveness on any timeline.
Analyze Any Time Period
Change the date range and refresh in seconds
Compare Data-Driven Attribution to Legacy Models
Most attribution systems only consider the first or last customer interaction, over-crediting these interactions.
Firstparty considers all interactions that assisted in generating a conversion and assigns weighted value to each interaction based on its contribution.
Legacy Comparison
Compare to first-touch, last-touch, and linear models
Refine with Filters
Reduce analyzed events to only those that match your criteria
Import Historical Data
Import data from your own CDP or warehouse
Import Salesforce Conversions
Collect conversion events from Salesforce in a few clicks
Use Firstparty Analytics for Free
Collect data from your website with Firstparty's free analytics solution.
No credit card required.
Get Technical
How it Works
Firstparty uses Markov models to calculate which interactions are most valuable. Markov model attribution works by simulating the removal of individual interactions from each customer journey and determining whether a conversion would still occur without those interactions.
Using machine learning like this allows Firstparty to determine the likelihood that a set of interactions will result in a conversion, as opposed to suggesting a single interaction deserves 100% of the credit.
Get Started
Zero-Configuration Setup
Skip the typical "implementation will be weeks or months" situation you're used to. Install Firstparty's collection script on your site or connect to your existing data warehouse, then tell us what you consider a "conversion".
That's it.
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Salesforce
Collect data from any or all of these sources. Don't see what you need? Let us know.
Your first 10 million monthly events are free.
Attribution is free while in beta. No contract or credit card required to get started.
Collect 10,000,000 Events / month. (We'll get in touch if you exceed that)
Your Data is Never Shared
Unlimited Data Sources & Warehouses
Unlimited Reporting
Unlimited Users & Access
No Credit Card Needed
Grow Your Data
Collect an Unlimited number of Events
Contract, SLA, and Service Agreement
Everything from your Free Account