Optimize your Facebook Ads for customer interactions that happen outside of the browser.

Firstparty will collect Events you send via the Firstparty HTTP API and send each Event to Facebook Ads so you can configure a Facebook Ads Campaign to optimize for that specific conversion.

This Recipe will guide you through creating a new HTTP Source to collect Events, connecting to Facebook Ads, and configuring a Rule that will send those Events to Facebook Ads as a conversion event.