Optimize your Facebook Ads for customer interactions that happen outside of the browser.

Firstparty will query your Redshift Warehouse, create an Event for every row of data returned by your query, and send each Event to Facebook Ads so you can configure a Facebook Ads Campaign to optimize for that specific conversion.

This Recipe will guide you through connecting to your Warehouse and Facebook Ads, providing a query that returns rows of data that will become Events, and configuring a Rule that will send those Events to Facebook Ads as a conversion event.