Events describe activities happening within your business. Events are always associated with a Profile, and sometimes collected as a Session.
Learn More About Events
Sessions keep track of a Profile's Events within a logical period of time - usually when browsing a website or accomplishing some tasks in an application.
Learn More About Sessions
Profiles represent the individual humans that perform Event-generating activities collected in Firstparty.
Learn More About Profiles
All Firstparty Data Objects expose a customizable
properties object on the Object. Object Properties are extremely flexible, and you may set any data you'd like on the
properties key of any Object.
You may specify a
propertiesobject when sending an Event to be collected by Firstparty. Different Source types will require different methods of setting
As Firstparty collects Events, any Rules defined in your Workspace will be evaluated and executed when appropriate. Rules may be used to manipulate the
propertiesof any Event, Session, or Profile.
In addition to the
properties key, Data Objects may expose a number of additional fields:
|Describes the context of the collected Event or Session. (More Below)|
|ISO 8601 timestamp of when the Item was created|
|ISO 8601 timestamp of when the Item was last updated|